The UK needs to step up – Period. The UK needs to step up – Period. When it comes to that “time of the month”, women have heard it all. The condescension and disgust, and even the outright denial to discuss this in public. However, with the rising rates of tampons and pads, mainstream media is giving more coverage to menstruation. The UK is finally starting to see how women are becoming victims to period poverty; how current action is ineffective, and won’t solve it.